Livestream Manager
AMOREPACIFIC Vietnam Company Limited
Mô tả công việc
Job Purpose Livestream Team Manager is responsible for driving business growth through brand-owned livestreams, affiliate/KOL livestreams, and content commerce across TikTok Shop, Shopee, Lazada, and other relevant platforms. This role leads the end-to-end live commerce strategy, covering planning, execution, creator management, campaign optimization, and performance analysis to maximize GMV, net sales, customer acquisition, and profitability. Key Responsibilities 1. Livestream & Campaign Management • Lead the planning and execution of official brand livestreams. • Ensure high-quality livestream execution by optimizing host performance, scripts, studio setup, customer engagement, and production standards. • Coordinate with Brand, E-commerce, Media, Content, and Platform teams to deliver seamless campaigns. 2. Affiliate & Creator Development • Build and manage a high-performing network of KOLs, affiliates, livestream hosts, and creators. • Collaborate with platform creator teams and MCN partners to recruit and scale creators. • Develop creator campaigns for hero SKUs, product launches, and major platform campaigns. 3. Live Operations & Team Leadership • Lead the live commerce team, including producers, coordinators, hosts, and external partners. • Establish SOPs covering livestream preparation, execution, monitoring, and post-live review. • Monitor daily and weekly business performance, providing actionable recommendations to improve efficiency and results. 4. Performance Optimization • Monitor key metrics including GMV, net sales, orders, AOV, conversion rate, viewer traffic, engagement, GMV/hour, creator contribution, commission cost, and profitability. • Conduct post-campaign analyses to identify learnings and improvement opportunities. • Foster a test-and-learn culture to improve commercial performance and operational efficiency.
Yêu cầu công việc
Experience • 5+ years of experience in E-commerce, Live Commerce, Social Commerce, Digital Commerce, or Marketplace/Platform business. • Proven experience managing livestream operations on TikTok Shop, Shopee, Lazada, or similar platforms. • Experience in Beauty, Cosmetics, Skincare, FMCG, or Consumer Goods is highly preferred. • Experience leading creator, KOL, MCN, or livestream production teams is a strong advantage. • Prior people management experience is preferred. Skills & Competencies • Strong knowledge of live commerce, affiliate commerce, content commerce, and marketplace ecosystems. • Commercial mindset with the ability to drive sustainable and profitable growth. • Strong analytical and data-driven decision-making skills. • Excellent project management and cross-functional collaboration capabilities. • Solid understanding of promotional strategy, assortment planning, pricing, vouchers, gifts, and commission structures. • Ability to manage multiple campaigns in a fast-paced environment. • Strong leadership, communication, and stakeholder management skills. • Fluent Vietnamese and business-level English
Quyền lợi
13th Salary & Performance Bonus , - Private healthcare program - Annual medical checkups , - Recognition or Long Service Award based on company policies , Quarterly beauty products